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Calculate your engagement rate.

Review a visible account’s content reactions and see how we calculate the result.

Instagram account

@sampleprofile

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Estimated engagement rate

3.1%

LowHigh

Sample value calculated from the average reactions on visible content.

Calculation summary

Posts reviewed
18
Average likes
1,240
Average comments
74
Comparison period
Last 30 days

WHAT’S BEHIND THE RATE?

Did reach change, or did the audience’s reaction change?

Connect your account to compare reach and engagement across separate periods.

See the full report →

The rate definition can vary with data scope. This screen shows the method clearly; the numbers are demo data.