HOOK / GUIDE
How do you build a stronger hook in the first 3 seconds?
6 minute read · Content production
HOOK / GUIDECONTENT GUIDE · HOOK
Give them a reasonto stay, right away.Give the viewer a reasonto stay from the first scene.
Say the promise first
Viewers should understand in the first seconds what the video will give them. Open with a concrete question, outcome or scene instead of a generic intro.
Try it: Produce two openings for the same idea and compare the results.
Think about visuals and text together
On-screen text doesn't have to repeat the voiceover. When the two support the same idea, the opening is easier to follow.
Try it: Produce two openings for the same idea and compare the results.
Try three alternatives
Test opening with a question, showing an unexpected result, and stating a problem in one sentence — one at a time.
Try it: Produce two openings for the same idea and compare the results.
Measure the result
Don't look at views alone. Weigh first-second drop-off, saves, comments and audience reaction together.
Try it: Produce two openings for the same idea and compare the results.
IN THIS GUIDE
- 01 Say the promise first
- 02 Think about visuals and text together
- 03 Try three alternatives
- 04 Measure the result